Why Google Rankings Vary From One User to Another?

If you are a SEO and digital marketing consultant you must certainly know that Google’s search results can vary from one person to another, using the same search term. But probably not all of your clients are aware of that. Recently a client of mine saw his website on the first page of Google, when Read more about Why Google Rankings Vary From One User to Another?[…]

Facts About Official Wechat Accounts you Should Know

7 Facts About Official Wechat Accounts Every Non-Chinese Business Should Know

In my practice as a SEO consultant in China, I often get approach by foreign companies which are looking to increase their online presence on the Chinese market. Naturally, foreign companies are not only looking at Chinese marketplaces but are also interested by the most popular Chinese social networks. And when it comes to social Read more about 7 Facts About Official Wechat Accounts Every Non-Chinese Business Should Know[…]

Duplicate Content and SEO effect

What is Duplicate Content and Its Effect on SEO ?

Last week I spoke with a client about his company’s blog and I gave him few suggestions of how he could increase the engagement and improve the SEO of its website by using blog articles. I was very surprised to see his furious reaction to the idea of re-posting his LinkedIn articles on the blog Read more about What is Duplicate Content and Its Effect on SEO ?[…]

How to set realistic SEO goals

How to Set Realistic SEO Goals for a Small Business?

In my practice as SEO freelancer I often meet clients who have just created their website and now they only want one thing: to get ranked on the first page of Google. For these people success is defined by “being on the first page” full stop. In my job I often have to explain that Read more about How to Set Realistic SEO Goals for a Small Business?[…]

What is referral spam in Google Analytics

What is Referral Spam and How to Recognize it in Google Analytics ?

Few weeks ago, one of my clients started seeing spike in referral traffic in Google Analytics. Of course he got excited, thinking that his website is getting popular, people are linking and visitors are coming. Unfortunately that wasn`t true. You don`t have to be a Google Analytics expert to see that all the traffic my client Read more about What is Referral Spam and How to Recognize it in Google Analytics ?[…]

seo friendly blog post

How to Write SEO Friendly Blog Posts

A lot of companies start blogging for two reasons: to engage with their customers and to improve their website rankings. And despite what some  people see these two goals as contradictory, they are in fact complementary. To write a successful blog posts you should follow three main rules: First of all: you should write genuine, Read more about How to Write SEO Friendly Blog Posts[…]

Image Alt tag vs. Image Title tag: What’s the Difference and Why they Matter in SEO

I often get asked by colleagues and clients “What’s the difference between image alt text and image title? And are they important for SEO?”. Last week, when I wrote about the role of the image ALT tag in Search Engine Optimization, I mentioned that not using alt text on images is one of the most Read more about Image Alt tag vs. Image Title tag: What’s the Difference and Why they Matter in SEO[…]

The Top 5 Keyword Research Tools Every SEO Must Use

The Top 5 Keyword Research Tools Every SEO Must Use

Keyword research is the foundation of every successful digital marketing campaign. No matter if you prepare an SEO, PPC or content marketing campaign you need to start with keyword research. And no matter if you work as SEO consultant, PPC expert or Content marketer, you need to master the keyword research technique. Fortunately there are Read more about The Top 5 Keyword Research Tools Every SEO Must Use[…]

Why Your Code to Text Ratio Still Matters (for SEO)?

For a long time SEO specialists and webmasters believed that the Code to Text Ratio has a direct impact on web site rankings and that search engines preferred websites with higher ratio. Today numerous studies proved that this is not true, and for that reason, a lot of people completely neglected and code to HTML Read more about Why Your Code to Text Ratio Still Matters (for SEO)?[…]

The Importance of Bold and Strong Tags in SEO

If you’re doing some research on on-site SEO techniques, you’ll probably find many articles claiming that putting keywords in bold (by using <B> and strong <STRONG> HTML tags) and italic (<I> and <EM> tags) has a positive impact on web pages’ rankings. But is that true? Will you improve your Google rankings by simply bolding Read more about The Importance of Bold and Strong Tags in SEO[…]