What’s the Difference Between Dynamic and Static URLs? Which is Better for SEO?

From an SEO perspective there are two types of URLs: static URLs and dynamic URLs. And a lot has been said about their importance for SEO. But some people still get confused by these terms and don’t really understand why static and dynamic URLs are treated in a different way. This article represents a general Read more about What’s the Difference Between Dynamic and Static URLs? Which is Better for SEO?[…]

Which First-party Cookies are Set by Google Analytics?

As mentioned in my previous article the cookies that GA will sets and uses to track website usage data depend on the JavaScript library that the tracking pixel use. Google Analytics supports three types of JavaScript libraries: ga.js (used in Classic Google Analytics) analytics.js(used in Universal Google Analytics) urchin.js (the oldest version of GA tracking Read more about Which First-party Cookies are Set by Google Analytics?[…]

What’s the Difference Between a Page View and a Unique Page View in Google Analytics

Some people who are not very experienced with Google Analytics may get confused between two similar metrics displayed in Site Statistics: a Page View and a Unique page view. The confusion is even bigger when you build custom reports with these metrics. I hope that this short post will clarify the definitions and the main Read more about What’s the Difference Between a Page View and a Unique Page View in Google Analytics[…]

Google brings Keyword “(Not Provided)” to AdWords

Probably one of the most commented news last week was Google’s decision to implement secure search for clicks on paid search ads. A lot of people thought that as a result Adwords users won’t have access to the actual words that people entered in the search engine before clicking on the paid ad. This caused Read more about Google brings Keyword “(Not Provided)” to AdWords[…]

Which are the Most Expensive Keywords on Google in 2015

  How high you think that the CPC of an Adwords keyword could be? Maybe $50 – $60? Better try with $500 – $600! At least that’s what a recent study reviled. In August 2015, the folks at WebmageXF and SEMrush figured out which keywords have the highest cost-per-click in Google AdWords in 2015. Their Read more about Which are the Most Expensive Keywords on Google in 2015[…]

14 Ideas to Bring More Traffic to your Website

Ask a website owner what he’d like most for his website, and he will probably reply: “more traffic”. As an online marketer my goal is also to bring more targeted traffic to my clients’ website. Fortunately there are many ways you can increase traffic on your website. In today’s post, I’ll be going to look at some Read more about 14 Ideas to Bring More Traffic to your Website[…]

How Google Analytics Uses Cookies?

As a website owner you certainly use Google Analytics to learn more about user’s behavior on your website. Probably you are familiar with the different Google Analytics reports and you consult them on daily basis. But do you know how exactly Google Analytics collets data? You have probably heard that Google Analytics relies on cookies Read more about How Google Analytics Uses Cookies?[…]

How to Track External Custom Campaigns in Google Analytics

Every business needs to measure its marketing campaigns. Being able to asses each and every marketing effort allows them to tie their marketing investment to sales and revenue. You probably also spend a lot of time and efforts trying to increase the traffic and get more customers to your website. Most likely, you’re doing banner Read more about How to Track External Custom Campaigns in Google Analytics[…]