Image Alt tag vs. Image Title tag: What’s the Difference and Why they Matter in SEO

Image Alt tag vs. Image Title tag: What’s the Difference and Why they Matter in SEO

I often get asked by colleagues and clients “What’s the difference between image alt text and image title? And are they important for SEO?”. Last week, when I wrote about the role of the image ALT tag in Search Engine Optimization, I mentioned that not using alt text on images is one of the most[…]

The Top 5 Keyword Research Tools Every SEO Must Use

The Top 5 Keyword Research Tools Every SEO Must Use

Keyword research is the foundation of every successful digital marketing campaign. No matter if you prepare an SEO, PPC or content marketing campaign you need to start with keyword research. And no matter if you work as SEO consultant, PPC expert or Content marketer, you need to master the keyword research technique. Fortunately there are[…]

8 Tips to Create Great Landing Page Copy

8 Tips to Create Great Landing Page Copy

To build a quality landing page you mainly need help from 3 people: web designer, web developer and COPY WRITER. Unfortunately, very often site owners oversee the importance of the copy writer and prefer to write content by themselves or to delegate this task to someone from the company. But crafting copy for a landing[…]