Why Google Rankings Vary From One User to Another?

If you are a SEO and digital marketing consultant you must certainly know that Google’s search results can vary from one person to another, using the same search term. But probably not all of your clients are aware of that. Recently a client of mine saw his website on the first page of Google, when Read more about Why Google Rankings Vary From One User to Another?[…]

Duplicate Content and SEO effect

What is Duplicate Content and Its Effect on SEO ?

Last week I spoke with a client about his company’s blog and I gave him few suggestions of how he could increase the engagement and improve the SEO of its website by using blog articles. I was very surprised to see his furious reaction to the idea of re-posting his LinkedIn articles on the blog Read more about What is Duplicate Content and Its Effect on SEO ?[…]

How to set realistic SEO goals

How to Set Realistic SEO Goals for a Small Business?

In my practice as SEO freelancer I often meet clients who have just created their website and now they only want one thing: to get ranked on the first page of Google. For these people success is defined by “being on the first page” full stop. In my job I often have to explain that Read more about How to Set Realistic SEO Goals for a Small Business?[…]

Image Alt tag vs. Image Title tag: What’s the Difference and Why they Matter in SEO

I often get asked by colleagues and clients “What’s the difference between image alt text and image title? And are they important for SEO?”. Last week, when I wrote about the role of the image ALT tag in Search Engine Optimization, I mentioned that not using alt text on images is one of the most Read more about Image Alt tag vs. Image Title tag: What’s the Difference and Why they Matter in SEO[…]

The Top 5 Keyword Research Tools Every SEO Must Use

The Top 5 Keyword Research Tools Every SEO Must Use

Keyword research is the foundation of every successful digital marketing campaign. No matter if you prepare an SEO, PPC or content marketing campaign you need to start with keyword research. And no matter if you work as SEO consultant, PPC expert or Content marketer, you need to master the keyword research technique. Fortunately there are Read more about The Top 5 Keyword Research Tools Every SEO Must Use[…]

Why Your Code to Text Ratio Still Matters (for SEO)?

For a long time SEO specialists and webmasters believed that the Code to Text Ratio has a direct impact on web site rankings and that search engines preferred websites with higher ratio. Today numerous studies proved that this is not true, and for that reason, a lot of people completely neglected and code to HTML Read more about Why Your Code to Text Ratio Still Matters (for SEO)?[…]

The Importance of Bold and Strong Tags in SEO

If you’re doing some research on on-site SEO techniques, you’ll probably find many articles claiming that putting keywords in bold (by using <B> and strong <STRONG> HTML tags) and italic (<I> and <EM> tags) has a positive impact on web pages’ rankings. But is that true? Will you improve your Google rankings by simply bolding Read more about The Importance of Bold and Strong Tags in SEO[…]

What is Image Alt tag and is it Important for SEO ?

One of the most common SEO mistakes I see on website, is the absence of Alt tags on images. I suppose that many webmasters underestimate the importance of the Alt tag because they don’t understand its role in SEO. In this article I’ll explain what’s the function of the Alt tag in Search Engine optimization Read more about What is Image Alt tag and is it Important for SEO ?[…]

What’s the Difference Between Dynamic and Static URLs? Which is Better for SEO?

From an SEO perspective there are two types of URLs: static URLs and dynamic URLs. And a lot has been said about their importance for SEO. But some people still get confused by these terms and don’t really understand why static and dynamic URLs are treated in a different way. This article represents a general Read more about What’s the Difference Between Dynamic and Static URLs? Which is Better for SEO?[…]