Image Alt tag vs. Image Title tag: What’s the Difference and Why they Matter in SEO

I often get asked by colleagues and clients “What’s the difference between image alt text and image title? And are they important for SEO?”. Last week, when I wrote about the role of the image ALT tag in Search Engine Optimization, I mentioned that not using alt text on images is one of the most[…]

The Top 5 Keyword Research Tools Every SEO Must Use

The Top 5 Keyword Research Tools Every SEO Must Use

Keyword research is the foundation of every successful digital marketing campaign. No matter if you prepare an SEO, PPC or content marketing campaign you need to start with keyword research. And no matter if you work as SEO consultant, PPC expert or Content marketer, you need to master the keyword research technique. Fortunately there are[…]

What’s the Difference Between Dynamic and Static URLs? Which is Better for SEO?

From an SEO perspective there are two types of URLs: static URLs and dynamic URLs. And a lot has been said about their importance for SEO. But some people still get confused by these terms and don’t really understand why static and dynamic URLs are treated in a different way. This article represents a general[…]