What is referral spam in Google Analytics

What is Referral Spam and How to Recognize it in Google Analytics ?

Few weeks ago, one of my clients started seeing spike in referral traffic in Google Analytics. Of course he got excited, thinking that his website is getting popular, people are linking and visitors are coming. Unfortunately that wasn`t true. You don`t have to be a Google Analytics expert to see that all the traffic my client[…]

Which First-party Cookies are Set by Google Analytics?

As mentioned in my previous article the cookies that GA will sets and uses to track website usage data depend on the JavaScript library that the tracking pixel use. Google Analytics supports three types of JavaScript libraries: ga.js (used in Classic Google Analytics) analytics.js(used in Universal Google Analytics) urchin.js (the oldest version of GA tracking[…]

What’s the Difference Between a Page View and a Unique Page View in Google Analytics

Some people who are not very experienced with Google Analytics may get confused between two similar metrics displayed in Site Statistics: a Page View and a Unique page view. The confusion is even bigger when you build custom reports with these metrics. I hope that this short post will clarify the definitions and the main[…]

How Google Analytics Uses Cookies?

As a website owner you certainly use Google Analytics to learn more about user’s behavior on your website. Probably you are familiar with the different Google Analytics reports and you consult them on daily basis. But do you know how exactly Google Analytics collets data? You have probably heard that Google Analytics relies on cookies[…]