How to Setup Custom Campaigns in Google Analytics in 5 steps

Last week we discussed how to use Google Analytics Custom Campaigns to track the performance of specific marketing initiatives. In this week’s post we’ll see how exactly to setup custom campaign tracking in Google Analytics. In this post you’ll see how easy is to use Custom Campaigns and you’ll get some ideas about what type[…]

How to Track External Custom Campaigns in Google Analytics

Every business needs to measure its marketing campaigns. Being able to asses each and every marketing effort allows them to tie their marketing investment to sales and revenue. You probably also spend a lot of time and efforts trying to increase the traffic and get more customers to your website. Most likely, you’re doing banner[…]